Hi, I’m Jo!
Long before photography became my profession, I built my career around people. I worked alongside event professionals who obsessed over every detail of the attendee experience and spent years in hospitality, where I learned that the smallest details often shape how people feel. Whether someone feels welcomed, seen, or genuinely cared for rarely happens by accident. It’s the result of hundreds of thoughtful decisions.
That perspective never left me.
Today, I bring that same intentionality to every portrait experience I create. Because while my camera creates the photographs, it’s the experience surrounding them that people remember. My camera is simply the tool I use to contribute to the success of an event.
Great experiences rarely happen by accident.
Every memorable event is the result of hundreds of thoughtful decisions. These are the principles that guide every experience I create.
Intentionality
Nothing meaningful happens by accident.
Every portrait experience is designed with the same care planners give every other part of an event—from the first introduction to the final image delivery. Thoughtful details don’t happen by chance. They’re chosen with intention.
Hospitality
People remember how they felt long before they remember where they stood.
Hospitality begins long before someone steps in front of my camera. Preparing people before they arrive, learning names, creating calm, reading the room, and helping people feel genuinely welcomed are every bit as important as the portrait itself.
Partnership
The photographer should never be the most important person in the room.
The best event partners make everyone else’s job easier. My goal isn’t simply to create beautiful portraits. It’s to help planners feel supported, attendees feel cared for, and the event feel even more successful because I was part of it.